What Is SMTP.com?

SMTP.com is a tool used by marketers to send mass marketing and transactional emails.

It’s a powerful SMTP tool that helps your bulk email reach your recipients — but it isn’t perfect.

So, should you invest in the SMTP.com tool?

In this SMTP.com review, I’ll cover everything you need to know about SMTP.com. I’ll highlight what it is, what its key features are, and how much it costs.

I’ll also cover SMTP.com’s major disadvantages and tell you about the perfect companion tool to SMTP.com.

SMTP.com is an email service that uses an SMTP relay to send out a large number of emails.

Where Is SMTP.com Based?

SMTP.com is a Canadian company that is a subsidiary of J2 Global, a digital media company based in the United States.

What Does SMTP.com Offer?

While sending bulk email through its SMTP server is SMTP.com’s core function, it also gives you access to features like event-triggered emails and an SMTP API (Application Programming Interface).

What are those?

An event-triggered email lets marketers automate their email process by sending out emails based on user behavior. An email API, on the other hand, will help developers integrate their websites and apps to SMTP.com’s SMTP email server.

What Is an SMTP Server and How Does It Work?

An SMTP server is a mail server that sends outgoing mail to recipients. Each mail client has an SMTP server, but most popular email clients like Gmail and Yahoo Mail limit user access due to the high number of users, which creates a huge demand.

What does this mean?

For example, if you use Gmail, you’re limited to sending 500 emails/day. If you use a G Suite account, that limit goes up to 2,000/day — but that’s it. You can’t send any more.

While that might be fine for your personal use, unfortunately, these limits aren’t adequate for email marketers. So if the sender is looking to dispatch a significant number of emails, then an investment in an SMTP relay tool like SMTP.com could be worthwhile.

SMTP relay tools use a custom SMTP email server that can handle virtually unlimited numbers of outgoing emails at any given time.

If you want to find more information about the SMTP protocol, check out my ultimate guide to SMTP here.

What Are the Key Features of SMTP.com?

Now that I’ve covered what SMTP.com is, here’s a look at some of its key features:

1. Customized SMTP Relay Service

Every business has unique needs, right?

The email resources you need may not be what your competitors need.

But how can one email service cater to several businesses with separate needs?

When you sign up for SMTP’s service, you’re partnered with SMTP.com’s experts in email deliverability and relay technology.

You can consult these deliverability experts to improve virtually every aspect of your high-volume emails.

They can help you by:

• Customizing your email delivery to reach more inboxes
• Monitoring your ISPs (Internet Service Providers) and your IP address to optimize email sending
• Easing the transition from your current SMTP provider
• Helping your custom systems integrate with SMTP.com
• Providing technical support for setting up APIs

But that’s not all!

With SMTP.com’s service, you’ll get access to customized reports, a dedicated IP address, branded email templates, and even a dedicated account manager.

2. Supports Transactional Email

Remember that confirmation email you receive from a store as soon as you complete an online purchase? Or maybe that “Welcome!” message when you subscribe to a new service? Or perhaps that “Your item has shipped” confirmation from an online seller?

Those are examples of transactional emails.

Transactional emails are automated emails sent in real-time to complete a transaction initiated by a customer. Transactional emails can be a purchase confirmation, a sign-up email, or any other email generated based on customer behavior.

Why are transactional emails important?

Transactional emails provide vendors with a way to keep their customers updated on any actions they’ve taken. This way, customers don’t have to keep going back to the website to check for updates.

SMTP.com offers tons of features that are heavily focused on boosting the email deliverability rates of your transactional emails.

You can use SMTP.com to send out emails for:

• Account creation
• Account activation
• Password resetting
• Purchase confirmation
• And more!

But that’s not all.

SMTP.com is a highly-reputed SMTP relay service, and all of its servers are whitelisted servers. So there’s virtually no chance that your transactional email will end up in a spam folder!

3. SMTP API Integration

Have you ever wanted to integrate a website or an app with your mail service?

That’s exactly what the SMTP.com API helps you do!

An SMTP API will help your SMTP service communicate with a website or an app to connect the two so that they work well together. This way, you can use SMTP.com’s API to work on your transactional emails and manage campaigns — right from your website!

Additionally, this process is super easy as you can integrate your website or app with SMTP.com in minutes via JSON (JavaScript Object Notation).

SMTP.com Pricing

SMTP.com has four pricing plans: Essential, Starter, Growth, and Enterprise. You get access to all features on every plan — so plans are priced around your email volume.

Here’s a quick look at what you get with each plan:

SMTP.com Pricing 1: “Essential”

Priced at $25/month. This plan includes:

• Shared IP address
• 50,000 emails/month
• 24/7 customer support via phone
• Access to all features
• Free API access

SMTP.com Pricing 2: “Starter”

Priced at $80/month. This plan includes:

• Dedicated IP address
• 100,000 emails/month
• 24/7 customer support via phone
• Access to all features
• Free API access

SMTP.com Pricing 3: “Growth”

Priced at $300/month. This plan includes:

• IP address (Dedicated)
• 500,000 emails/month
• 24/7 customer support via phone
• Access to all features
• Free API access

SMTP.com Pricing 4: “Enterprise”

Priced at $500/month. This plan includes:

• Dedicated IP address
• 1,000,000 emails/month
• 24/7 customer support via phone
• Access to all features
• Free API access
• Access to deliverability experts

The Perfect Email Companion for SMTP.com

Now that I’ve covered everything there is to know about SMTP.com, it’s clear that it’s a great — but flawed — tool.

While SMTP.com provides features like a powerful API integration and a premium email relay service, it also lacks a free plan and doesn’t boast a great UI.

But what if there were a way to take advantage of SMTP.com’s powerful features without some of the drawbacks?

There is! Say hello to GMass!

But that’s not all!

You can easily set up the GMass plugin by adding the Chrome extension to your browser. Once that’s done, you can send bulk emails to your recipients!

Register here SMTP.com