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The Meta Social Media Marketing Professional Certificate is a six-course program on Coursera developed by Meta and designed for beginners who want practical skills in social media marketing. Coursera currently lists it as recently updated in June 2026, with no degree or prior experience required.
What Is the Meta Social Media Marketing Certificate?
The program is designed to build job-ready skills for social media marketing, including developing a social media presence, planning campaigns, creating content, running advertising campaigns and measuring results.
What You Learn
Social media strategy and content planning
Campaign management and measurement
Facebook and Instagram advertising
Audience and community development
Digital marketing fundamentals
Practical campaign work and reporting
How generative AI can be used in social media marketing
Tools and Platforms
The current program covers tools and platforms including Meta Ads Manager, Facebook, Instagram, LinkedIn, YouTube and TikTok. The exact course content can change as the program is updated.
How Long Does It Take?
Coursera currently describes the certificate as a six-course series that can be completed in five months or less, depending on your schedule. It is self-paced rather than a fixed classroom timetable.
Who Is It For?
Beginners entering social media marketing
Business owners managing their own social channels
Marketers who want structured Meta training
Freelancers building a portfolio of practical marketing skills
Certificate and Career Value
After completing the program, learners receive a professional certificate that can be added to a CV, resume or LinkedIn profile. The certificate demonstrates completion of the program; it does not by itself guarantee employment or a specific salary.
What Should You Check Before Enrolling?
Review the current course syllabus, language, pricing and Coursera subscription terms before enrolling. Program content and offers can change over time.
